How to make printed advertising work for your business
Nowadays, everyone seems to be online and a lot of businesses are losing out on the benefits of print advertising because they believe that a website and the inevitable Facebook and Twitter accounts are all that’s needed to create a successful advertising campaign.
Why your online presence isn’t enough
Although your online presence is important, it’s also important to make people aware of your business through print advertising. There’s so much information online that consumers suffer from information overload. Your website has to compete with every other website that offers a similar service.
Fliers, leaflets and mailings
Does this sound like a waste of time? Not necessarily. Make your leaflet campaign more effective by strategizing ways to ensure that the people who get your leaflets are actually interested in what you do. For example, shows and expos are a good opportunity.
Ensure that your leaflet has useful information or is linked to special offers or discounts in order to excite interest and make your potential client hang onto that leaflet. If you’re going to distribute your leaflet by mail, content and overall appearance are particularly important. Use a mailing list consisting of people who have been your clients if you want to remind them of your service.
Posters and signage
One of the most basic principles for effective advertising is the need for repetition. The more often people see your brand or business advertised, the more easily they’ll remember it. The way you use branding and signage on storefronts, delivery vehicles and advertising signs ensures regular attention from passers-by. Be selective about the locations you choose for signboard advertising and ensure that while it is attractive, it can be understood by someone in a passing car.
Business cards
A lot of us forget that our business cards are very important advertising tools. People usually keep business cards and refer to them when they’re looking for businesses. Ensure that your business cards are simple yet striking and convey your service or product at a glance.
Useful items
People keep items that are useful. Consider printing useful items like calendars, bookmarks or fridge magnets. If people have daily exposure to your brand or business, you’ll be the first ones they think of when they need your service or are called on to recommend someone to a friend or colleague.
Magazines and Newspapers
When you have an intelligent newspaper advertising campaign, your ad might catch the eye of someone who never would have found you online. You can also be sure that your message is getting across to people who live in your area.
Magazine advertising allows you to target specific interest groups. For example, if you are selling gardening products, you could advertise in a gardening magazine and be assured of an interested audience who will take a closer look at your ad.
Link it all up to your electronic marketing
Print marketing can actually help to boost your electronic marketing efforts. Use QR codes to get extra traffic from interested consumers on your website. Try linking your print media campaign to your digital marketing efforts. For example, you can direct readers to your Facebook page using the lure of a competition. Print marketing and electronic marketing can complement each other rather than competing with one another.
Why your online presence isn’t enough
Although your online presence is important, it’s also important to make people aware of your business through print advertising. There’s so much information online that consumers suffer from information overload. Your website has to compete with every other website that offers a similar service.
Fliers, leaflets and mailings
Does this sound like a waste of time? Not necessarily. Make your leaflet campaign more effective by strategizing ways to ensure that the people who get your leaflets are actually interested in what you do. For example, shows and expos are a good opportunity.
Ensure that your leaflet has useful information or is linked to special offers or discounts in order to excite interest and make your potential client hang onto that leaflet. If you’re going to distribute your leaflet by mail, content and overall appearance are particularly important. Use a mailing list consisting of people who have been your clients if you want to remind them of your service.
Posters and signage
One of the most basic principles for effective advertising is the need for repetition. The more often people see your brand or business advertised, the more easily they’ll remember it. The way you use branding and signage on storefronts, delivery vehicles and advertising signs ensures regular attention from passers-by. Be selective about the locations you choose for signboard advertising and ensure that while it is attractive, it can be understood by someone in a passing car.
Business cards
A lot of us forget that our business cards are very important advertising tools. People usually keep business cards and refer to them when they’re looking for businesses. Ensure that your business cards are simple yet striking and convey your service or product at a glance.
Useful items
People keep items that are useful. Consider printing useful items like calendars, bookmarks or fridge magnets. If people have daily exposure to your brand or business, you’ll be the first ones they think of when they need your service or are called on to recommend someone to a friend or colleague.
Magazines and Newspapers
When you have an intelligent newspaper advertising campaign, your ad might catch the eye of someone who never would have found you online. You can also be sure that your message is getting across to people who live in your area.
Magazine advertising allows you to target specific interest groups. For example, if you are selling gardening products, you could advertise in a gardening magazine and be assured of an interested audience who will take a closer look at your ad.
Link it all up to your electronic marketing
Print marketing can actually help to boost your electronic marketing efforts. Use QR codes to get extra traffic from interested consumers on your website. Try linking your print media campaign to your digital marketing efforts. For example, you can direct readers to your Facebook page using the lure of a competition. Print marketing and electronic marketing can complement each other rather than competing with one another.